41 signed contacts · 7,351 total leads ·
All cohorts indexed to lead createdate month ·
Active = current stage not in NC / On Hold / Lost ·
Sales indexed to connect date ·
Generated 25 May 2026
Marketing Cohorts
Sales Performance
By Country
All Cohort Months▾
Marketing Cohorts
HS = queried from HubSpot by lead createdate cohort (current lifecyclestage for Active/NC/OH/Lost; timestamp for funnel progression).
✓ = exact from signed contacts array.
Active = current stage not in (Not Connected, On Hold, Lost, Subscriber, No-Show, Signed).
CAC = spend ÷ signed contacts. MROI = revenue ÷ spend.
Leads + CPL
MROI vs Spend
Spend Split by Product
Lead Funnel CVR by Cohort
MoM Leads by Traffic Source (% of cohort)
Email Marketing Performance (MoM)
Month
# Emails
Sent
Open Rate
CTR
Uniq Clicks
Unsubs
Unsub %
Per Email Breakdown
Email Name ↕
Month ↕
Sent ↕
Delivered ↕
Open Rate ↕
CTR ↕
Clicks ↕
Unsubs ↕
Unsub % ↕
WhatsApp Performance (MoM)
Period
Sent
Delivered
Deliver Rate
Total Spend
Avg Cost/Msg
Delivery stats from Infobip cache (outbound only). Manual overrides for sent/delivered in data/wa-manual.json.
Active Deal Pipeline
Deals by Stage (RTA → Contract Call Done)
Active pipeline only: RTA → Viewing Scheduled → Viewing Done → Contract Requested → Contract Sent → Contract Call Done. Bar height = total face-value deal amount per owner per stage. Excludes Contract Signed (closed won).
Revenue Forecast
Weighted Pipeline by Close Month (amt × prob)
Forecast
Owner
# Deals
Total Amt
Weighted
Primary Close
Performance — indexed to Connect date
Owner
Connected
→ Opp Qual
Days
→ RTA
Days
→ Viewing Done
Days
→ Contract
Days
→ Signed
Days
Deals Signed
Revenue
All counts and CVRs indexed to connect month (ts_connected). All CVR% are relative to Connected count. Days = median days spent IN each stage (includes contacts still in that stage as of today). When a month filter is active, CVR/counts reflect those months; Days remain all-time medians.